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Vacancy - MINI/BMW Genius

MINI Product Genius / Handover Specialist

In the role of MINI Product Genius you’ll be the figurehead of MINI’s ‘Modern Retailing’ initiative. As a product expert, you will promote our largest ever model range and transfer your enthusiasm for the MINI brand to our customers.  By providing exceptional customer service, you will strengthen our customers’ trust in the MINI brand.

Responsibilities will include:

  • Informing customers about product specifications of all MINI products and features
  • Conducting a needs analysis together with the customer
  • Managing the test drive process
  • Supporting the Sales Advisor during the sales consultation
  • Being the main point of contact for the customer to answer questions about products, including usage and functions
  • Handover Cars to Customer’s upon Collection, ensuring they are aware of all the products and the use of them.

About you


The most successful MINI Genius' share similar character traits, including:

  • Highly motivated with strong enthusiasm for the MINI brand as well as an affinity for technology, you will enjoy going the extra mile for your customers
  • You will be a product expert who enjoys learning about the newest advances in technology
  • To complement your extraordinary product knowledge, you will also possess the people skills necessary to be able to communicate in non-technical terms with customers who may have very little technical knowledge
  • With your strong interpersonal skills and your confident manner you will create a positive experience for your customers when visiting the dealership

Specific Skills Required

  • Excellent interpersonal and customer service skills
  • Superior communication skills
  • Self-motivated and driven
  • Ability to work well with others
  • Experience representing a luxury/prestige brand helpful but not necessary
  • Background in product marketing helpful but not necessary
  • Experience in retail sales strongly preferred

To apply please email rebecca.mackereth@soperbmw.co.uk.